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Elevate Your Brand: Rethink Your Top of Funnel Measurement Approach
When it comes to marketing via top-of-funnel channels like paid social and programmatic display, many marketers are still fixated on the immediate value of conversion. While getting the conversion is...
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Negative Keyword Research Simplified (Episode #6) – aimClear’s Deep in the...
This episode of Deep In The Sheets covers how to simplify extensive negative keyword research with a large query set. Using a scraping tool known as ScrapeBox, we document suggested search query ideas...
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Overcome Social Media Blunders with Grace: aimClear’s Ric Dragon #SMX Social...
Welcome back to our coverage from SMX Social! Watch as Manny Rivas interviews Ric Dragon, CEO and Co-founder of DragonSearch Marketing, on tips for avoiding social media mishaps. Brands make gigantic...
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Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous...
Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and...
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App-Less Beacons! A Marketer’s Guide To Current Tactics
Without question, Bluetooth low energy (BLE) beacon technology will continue to gain momentum in the foreseeable future. Massive growth is a reality not only for brands deploying beacon-based marketing...
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Agency Shopping? 6 Questions To Ask Before Making A Commitment
Vetting an agency is a lot like beginning any new relationship. You wouldn’t set out on the first date with a special person without preparing. In fact, you’d be wise to seek guidance and input from...
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Hotshot Marketing Business Intelligence: How to Crush Marketing ROI Goals
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders...
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Power to the Marketers: Democratize the Data NOW!
We’ve seen it before. Companies squander great opportunities to realize economies of scale because they lack access to data beyond department walls. Data has become the lifeblood of effective marketing...
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The NEW “Data-Driven” Marketing: Who’s in Charge NOW?
Until recently, the advertising/marketing world was dominated by creative giants who ruled the roost. Brilliant, Don Draper-inspired mad(wo)men who set the tone for a marketing universe in which great...
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How to Calculate CPI (Episode #5) – aimClear’s Deep in the Sheets
In this episode of Deep in the Sheets we examine how to effectively calculate ad creative performance using conversions per 1000 impressions (CPI). CPI gives you the ability to take into account...
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